brandroom peugeot avenue

Peugeot Avenue

The Brand Room

Peugeot Avenue Paris, a 300 m2 area at the heart of the world's grandest avenue, presents the brand’s values and and its move upmarket. With its new design, the Brand Room has a façade surmounted by the stylised jaws of a springing lion. Concept cars, vehicles of legend and production models are on show, poised to tell their story during five entertainment productions each year.

Peugeot Avenue Paris : virtual visit

peugeot avenue expositions

Peugeot Avenue

Exhibitions and Events

Peugeot Avenue Paris is a space where Peugeot meets the public, a place that lives and creates experiences and emotions, where people get involved. Visitors can get to know the brand and experience it. Peugeot Avenue offers interactive, educational and fun devices for grown-ups and children alike, with entertainments that are changed regularly. Events are organised too, to communicate the brand's news and celebrate the unmissable moments of Parisian life.

"Amplify your Senses" display

1st October 2016 saw the arrival of the latest SUV from the lion brand at its new Peugeot Avenue Paris autumn event: the new PEUGEOT 3008. The event features a range of experiences enabling visitors to explore the interior of the new vehicle, as well as the new PEUGEOT i-Cockpit®. The “Amplify your Senses” event is running until 14 December 2016.


“Beyond Cities” display

From 15 June to 26 September 2016, Peugeot Avenue Paris display the new PEUGEOT 2008, the brand’s new SUV featuring an assertive design, and the PEUGEOT Quartz concept car, which embodies PEUGEOT’s vision of SUVs with an expressive design and innovative materials. An immersive experience allows visitors to learn about the benefits of the Grip Control adapted traction system.


“Drive to Tennis” display

From 2 April to 12 June 2016, the brand's flagship, Peugeot Avenue Paris, is celebrating PEUGEOT's international ambassadors, including current ATP world number 1 and brand ambassador since 2014: Novak Djokovic. The world of tennis is everywhere thanks to the Roland Garros special edition, available on the PEUGEOT 108 and 208, the PEUGEOT RG21 hybrid bike and the PEUGEOT Django 125cc scooter. Find out more


“BY Peugeot Sport” display

From 7 January to 13 March 2016, Peugeot Paris is wearing PEUGEOT SPORT colours. Impressive winning Lions illustrate the new BY Peugeot Sport display: alongside the 2008 DKR 2015, the 208 Pikes Peak used by S. Loeb to smash the race record, the 908 Le Mans victorious in 2009 and, to accompany with dignity its illustrious predecessors, the brand’s latest racy version of the 308 GTi. Find out more


“Inspiring Christmas” Entertainment

From 18 November 2015 to 3 January 2016, Peugeot Avenue Paris welcomes the latest concept car from the lion brand: PEUGEOT FRACTAL, this urban electric coupé brings together all the elements of PEUGEOT's know-how. Once again, Christmas has inspired PEUGEOT DESIGN LAB, which is presenting the second series of its successful little lions, LEO'Z Art Toys, launched for Christmas 2014. Read more


“Magnetic Energy” Entertainment

The Peugeot flagship on the Champs-Elysées is inviting its thousands of visitors to awaken the energy within them between 4 June and 6 September 2015... thanks to the new PEUGEOT city car! Under the sign of the dragon and its dynamic orange colour, Peugeot Avenue Paris has transformed its façade in the blinking of an eye into an advertisement for the new Peugeot 208.


“Urban Life in Colours” Entertainment

For its Urban Life in Colours entertainment, Peugeot Avenue Paris is putting its latest Peugeot 108 city car centre-stage, together with the innovative BB1 concept car. These two vehicles, whose favourite playground is the city, are displayed in a world created by DARCO. This emblematic graffiti and tag artist has reinterpreted the walls of Peugeot Avenue Paris in an area given over completely to street art.

“Be a Legend” Entertainment

Peugeot Avenue Paris felt it had to dress in the brand's colours and that is why the three drivers and co-drivers competing in the 2015 Dakar rally raid at the wheel of their Peugeot 2008 DKRs have been immortalised by celebrated photographer, Nicolas Guérin.

peugeot avenue boutique

Peugeot Avenue

The Boutique

Peugeot Avenue has an image products boutique, where you will find a wide choice of items that convey the brand's values and define Peugeot as a unique mixture of excellence and emotion. These worlds range from the traditional pepper or salt mill to irresistible miniatures of emblematic Peugeot cars and Peugeot-branded style or technology products.

vignette DISCOVER


Enter the world of PEUGEOT Lifestyle T-shirts, polo shirts, bags and key rings; our collections come with our commitment to quality, excellence and design. With PEUGEOT Lifestyle products, some of the elegance and technology of this creative, innovative vehicle manufacturer will rub off on you.



In 1:43, 1:18, 3 inches and 1:87, our miniatures are reduced size models from the collection of vehicles that  have been landmarks in the history of PEUGEOT. Miniatures sports cars, contemporary cars, concept and vintage cars; whether you are a collector or simply enjoy beautiful cars, you'll find one for you!


Multimedia and Desktop

Pens, notepads, USB keys and Bluetooth speakers are just some of the products you can find in the Multimedia and desktop category. Dress your mobile devices with taste with this range of bags, headsets and covers, all with the PEUGEOT brand.



PEUGEOT also thinks about children, with a great selection of soft toys and other products displaying the brand's colours and values. Pass on PEUGEOT's passion to your child with quality toys.



Discover our world of tableware. Over the years, PEUGEOT utensils have claimed their place on the tables of the best restaurants, thanks to their quality, design and functional mechanism. PEUGEOT table-mills and accessories combine reliability with creativity.



PEUGEOT celebrates the history of the motor car. The Vintage collection leads you on a journey through two centuries of the saga. A PEUGEOT Vintage product is a great gift idea for anyone who's enthusiastic about the Lion brand. Find the ideal gift from a wide range of clothing and accessories.

peugeot avenue experience

Peugeot Avenue


Peugeot Avenue is all about creating experiences. Interactive terminals have been installed, to offer an extended PEUGEOT experience. Complete the form on the terminal and take part in Instants Gagnants to win an immediate excursion in Paris in a PEUGEOT 508 driven by a private LeCab chauffeur. Live a unique experience and enjoy this great adventure.



Peugeot Avenue

Practical informations

136 Avenue des Champs Elysées
75008 Paris - France
Tel : 00 33 (0)1 42 89 30 20
Acces : Metro line 1 (Georges V)
Bus line 73 (Georges V stop)


Opening hours :
From Sunday to Wednesday, 9.00 a.m. to 7.00 p.m.
From Thursday to Saturday, 10:30 a.m. to 11:00 p.m.
Summer & Christmas open permanently, 10:30 a.m. to 11:00 p.m.